Traffic is like oxygen for your blog. Boosting traffic should, therefore, be one of your biggest priorities, apart from creating top-notch content. Generating traffic to your blog, however, can be a big challenge and you should be willing to spend a decent amount of effort to ensure that you get a constant flow of traffic that keeps returning for more.
Luckily, there are a ton of things that you can do to keep your traffic levels up and your bounce rate down. Today we will be looking at 9 steps that you can take that will skyrocket traffic to your blog.
Sign up form
Adding a signup form can help you build an email list of people that are interested in your content. This will enable you to generate traffic by sending them newsletters or notification of new content. Although this step doesn’t necessarily generate new traffic, it does establish loyalty and make sure that your readers revisit your blog for fresh content. Remember that emails you send your list should contain valuable information. If your emails are spammy, people will unsubscribe.
This is more a habit than a single step. Regularly adding content to your blog is key to ensure that your site is optimized for search engines. It is also one of the best ways to increase the number of organic visits to your blog. Quality of content is very important here. The biggest mistake that you can make is to think that you should cram keywords into the content. This will reduce the value that your readers will get and, ultimately, lower your search rank and visits. Here are some awesome tools to create quality content.
Share on social media
Share all your new posts on your different social media accounts. Use hashtags to gain followers and to get people to click on your links. Make sure that your social media post descriptions and images are shareable and compelling to ensure maximum visits. Also, include big and clickable social share buttons somewhere near the content to help call people to action. Social media is a great way to remind people of your content and to create loyalty.
Optimize your content for search engines
There are many things that you should do to optimize your blogs. These things include getting links through outreach, linking from authority sites, and including titles and meta descriptions. Use your targeted keywords in a way that doesn’t take away from the quality and make sure that the content is relevant to the keywords. When your blogs are rich in value and relevant information, search engines will be more inclined to feature them on results pages.
Optimize your site
Providing your visitors with the ultimate user experience should form an integral part of your optimization strategy. Your WP blog has to perform well in terms of speed. If your blog has a slow loading time, it can cause your visitors to get frustrated and leave. Make sure your blog is mobile-friendly and that your on-site navigation is simple. When there is too much for your visitors to do, they will feel overwhelmed. Another important part of optimizing your site is the design. A website with visually appealing design elements will be compelling and memorable to your visitors.
Image title and alt text
Search bots don’t know what an image looks like. To make web indexing easier and to allow you to rank for additional keywords, you should always add title tags and alt text to images that you upload to your WordPress blog. This will help you show up in image searches and boost your blog’s optimization.
Optimize your headings
Incorporating a sufficient heading structure can boost your optimization and traffic as well. Heading tags, for example, H1, H2, and H3 should be used when you create content. There are some things that you should keep in mind when assigning tags to headlines: Use H1 only once – for your main headline. The tags should follow a chronological order, and you should also try to include as many keywords as you can in the heading.
Install Google Analytics
It is important to keep a finger on your blog’s pulse. Google Analytics is a free tool that is a must-have to gain information on your blog’s performance. Using Google Analytics is incredibly easy and it will help you make informed discussions regarding your sources of traffic and choice of content. Learn how can you easily incorporate Google Analytics in your WordPress blog.
Answering questions on sites like Quora and Yahoo Answers can be a great and fun way to establish authority in a certain niche and also to generate traffic to your blog. Make sure that your answers are well researched and formulated in a way that is easily understandable. Remember to include a link to your blog. Stick to answering only high-end questions and refrain from spamming a discussion.